Skip to content
English
NextPax Core - Login
  • There are no suggestions because the search field is empty.

What to expect after you enrol

Consortia production compounds rather than arrives. In a competitive market, meaningful volume typically emerges around twenty four months after going live, not in the first season. The first year is best understood as establishing presence and gathering data.

Why it takes time

Travel agencies and travel management companies build familiarity with a property over repeated exposure. An agent booking for a corporate client tends to return to properties they have booked before and had no problems with.

That works against you at the start and for you later. A new listing has no history in the agency's own booking patterns, so it competes on rate and location alone against properties the agent already knows.

Two things slow this further: a location outside the central business district, and independence from a chain whose standing agreements already put it in front of the agent.

Indicative ramp by market

The pace depends on how competitive your market already is on the GDS.

Market competition

Year 1

Year 2

To mature

Saturated

~25%

~65%

~24 months

Moderate

~40%

~80%

~18 months

Low competition

~55%

~90%

~12 months

Percentages are of mature production, not of your total bookings. These are indicative planning figures from our consortia partner's assessment methodology. They are not a forecast for any individual property.

Saturated markets are the deep, chain dominated GDS cities: most major European and North American business capitals. If you are in one, plan for the twenty four month column.

What year one is actually for

The purpose of the first year is to establish distribution and generate booking data by source. That data is what turns the second year decision from a guess into an assessment.

At around twelve months, review:

  • Which programmes produced bookings, and how many.
  • What those bookings were worth after agency commission.
  • Which source markets the demand came from, and whether they match what you expected.
  • Whether the midweek and shoulder season pattern materialised.

This is the evidence base for deciding which fee bearing programme, if any, is worth buying for the following cycle. It is also the production history that makes a competitive submission viable, which it was not in year one.

What to watch in the meantime

  • Rate accuracy. A rate that does not load correctly produces nothing, and the absence looks identical to slow demand. Check your rates are live against each rate code.
  • Availability. Closing out to the GDS during high demand periods is reasonable, but sustained restriction teaches agents to stop looking.
  • Commission. Agency commission is payable on delivered bookings. Late or disputed commission damages the relationship with the network, not just with the individual agency.
  • Content. Agents book from what they can see. Incomplete descriptions or weak photography cost bookings at the point where an agent is comparing three properties on one screen.

What would be a genuine problem

Slow production in year one is normal. These are not:

  • No bookings at all after twelve months across the whole commission only layer, which usually indicates a rate loading or distribution fault rather than a demand problem.
  • Bookings arriving against rate codes you did not enrol in.
  • A rate appearing in the GDS that does not match what you agreed with the programme.

If you see any of these, raise it with NextPax support.

Next

How to choose which programmes to join covers how to use your first year data to decide the next cycle.