Commercial offerings by Vrbo to property managers.
Over the course of the last year, Vrbo has been testing a new commercial model with our mutual customers - integrated property managers (IPM).
Vrbo are now making changes so we can offer this model (Professional plan) to more integrated partners, please find below a quick overview.
Existing Model: 5% commission (+VAT as needed) + Traveler Service Fee;
Professional Plan: between 12% and 15% commission (+VAT as needed)
Their new Professional plan allows partners to get better control over the end-to-end traveler pricing experience by removing the Vrbo traveler service fee.
Partners who have expressed interest or adopted this new plan have told VRBO they like it for:
· the more streamlined traveler experience of checkout and payment granted by the removal of the Vrbo traveler service fee payment step
· the performance increase expected due to both the improvement in traveler experience and a greater capacity for pricing and revenue management
· its operational simplicity